Unintentional?

I just listened to an ad on television for a weight-loss meal plan (they deliver meals, you eat what they send you, and supposedly you lose weight). They advertise a lot, and I general try to tune out their message.
For some reason, this evening I actually heard what one of their spokesactors said: roughly, I was amazed by how the first meal tasted, and then "each meal tasted better than the next".
I've heard it many times, and ignored it each time. Perhaps that is what they are relying on. Can they really be telling us that each meal tastes worse than the one before?

Yours, not buying it,
N.